Fast Company
Research from LinkedIn has shown that 75% of prospective employees research company brands before applying, and investigate what working at a company might be like. With HR teams already struggling with recruitment costs, a recent article from Fast Company examines how branding efforts can help attract and retain ideal employees. The same research also indicates that strong branding reduces employee turnover, further highlighting the importance of clear messaging and identity that resonates with both potential customers and staff members.
Combining branding efforts with HR needs (termed “Bhranding”) unifies company perception and culture to drive customer behavior and create highly engaged new employees, boosting revenue while reducing recruitment costs.
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